Online dating services and identity verification
We developed the brand platform, designed the app and created the website and various touch points.
In doing so, we aimed to: Since b Tru was a new company, we didn’t have an existing brand to evolve. Our research focused on the founders’ vision, and current and future marketplace trends.
Knowing that a key context for the identity would be within the app store, it was especially important to make the identity stand out visually among competitors.
In 2016, the FBI’s Internet Crime Complaint Center (IC3) received close to 15,000 reports of “romance scams,” amounting to more than 0 million in losses.
The issues of online dating scams have grown so significant that the FBI released a warning to help users better identify and protect themselves against scams.
To successfully create a transparency-driven movement and hold the dating industry to a higher standard, the founders knew they needed a strong brand platform.
We were asked to evaluate the business proposition, and guide the brand naming and all communications.
Search for online dating services and identity verification:
Our goal was to develop a name that would offer a direct departure from dating sites and signal a clear contrast between b Tru and existing marketplace offerings.